So, I did some research, and lo’ and behold, content solutions provider Omnipress had the same idea! They asked people between the ages of 22 and 33 about their preferences regarding reading and remembering information. They focussed on educational and professional information and found that the idea that print is at risk of dying out with older generations is unsubstantiated.

Their whitepaper, ‘ Millennials & Print ‘ showed results from the survey which found that 50 percent of respondents find it easier to learn from printed materials and 58 percent believed that print materials are better for reference. Only 18 percent said they preferred digital content as their preference.

AB אימון


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